12 Tips On How To Do Email Marketing Effectively

If you’ve looked for different ways to make money online, then you’ve probably heard the popular phrase “the money is in the list.”

And to be honest this statement isn’t far from the truth.

You see when you have hundreds if not thousands of people you can instantly communicate with by sending a simple email — then making money on a regular basis is not all that difficult.

But in order to do this, you first have to collect people’s emails, then promote products to these people in order to make money — which in the online world is called email marketing.

However getting people to open your messages, read what you’ve written, and eventually know like and trust you is no easy task.

Therefore in this post I want to show you 12 tips on how to do email marketing effectively — that way you can grow a large and active list that in return can help you make money online.

What Is Email Marketing

First off lets define what email marketing is.

Simply put, it’s the process where you provide helpful information and products to people through the use of email.

However due to spammers and people basically wanting to make money quickly online, there’s many who have given email marketing a bad reputation.

For example, I’m sure if you were to look in your spam folder or inbox right now, you’d find all sorts of emails saying you’ve won a contest or that you can get thousands of dollars in your account by tomorrow.

Spam Mail
And for this very reason people have become much more reluctant to trust people with their email account.

Therefore I want to give you 12 tips on how you can get people to trust you with their email address, have them read your messages, and eventually buy products and services that you offer them.

Before You Begin Though, You’ll Need One Key Component Which Is Traffic

online traffic
Now many people when they first try email marketing will start off with a squeeze page (or landing page) — then try to send traffic to this simple 1 page website.

I remember a few years back this is what I was taught to do and I spent many months trying to get traffic to my squeeze page. But guess what? I barley got anyone to it during that time.

You see with squeeze pages the only viable method to get people to it is through paid traffic — and I’ll tell you that this way can get very costly very quickly.

Therefore I believe the best method is to first create a blog, get keywords ranked within the search engines, then after a while you’ll start to get free organic traffic to your site.

Then as you start having a steady flow of traffic to your site (say around 20-30 visitors a day) — then you can start to do email marketing properly.

But what exactly do you do once you have traffic?

Well here’s 12 simple tips you can follow to help you create successful email marketing campaigns.

1. Get An Email Marketing Provider

The first thing you’ll need is a proper email marketing provider. While there’s several out there that you can choose from, here are 3 that I recommend you check out first.

  • Aweber
  • Mailchimp
  • Constant Contact

Personally I like Aweber the best because it’s easy to use, connects easily to WordPress, and offers lots of tools to help you create effective email marketing campaigns.

2. Find A Way To Get People To Opt In To Your List

Once you have an auto responder your happy with, the next step is to start collecting people email addresses. And the best way to do this is to offer your readers a free offer in return for their email address.

Some examples of this could be a PDF, a training series, an instructional video, or an ebook. It doesn’t really matter what you offer them, as long as it will capture their attention, and is easy to comprehend.

Free offer
For example if I was trying to collect emails in the health niche, I might provide a 7-day meal plan of what exactly to eat in order for guys to bulk up.

Or for example like this site here in the MMO niche (make money online) — I could provide a step by step course on how you can start earning money with Amazon.

But whatever it is, try to have your opt in form on every page of your site if at all possible. This could be a simple pop up, toward the end of your post after people read your content, or just on the side bar.

This will lead to a lot more people seeing your offer — which therefore will let you collect more email addresses.

3. Know The Purpose Of Your Campaigns

When building out your email campaigns, don’t be like most other people online who just send out generic updates and tips that quite frankly no ones going to care about.

Instead have a specific purpose as to why you’re wanting to create these campaigns, that way as you write your different messages out you’ll have a clear objective as to what you want your readers to do.

Here’s a few examples to help you brainstorm some ideas for your own campaigns in the future.

A campaign about football snack helmets. Here you could provide weekly recipes that you can put inside of your helmets during football time.

A campaign about making money online. Point them toward a specific product or program that can help them build a legitimate business online.

A campaign about dating Filipinas online. Point them toward new pages and post on your blog that will show them specific ways to help build a long-lasting relationship.

4. Have A Series Of Pre Written Emails

After you’ve gotten the general idea as to what you want your email campaign to be about, now it’s time to start writing a handful of messages beforehand.

Because it’s going to be quite hard to start writing valuable emails as soon as someone opts in to your email list right?

Therefore I would say creating about 10 emails is a good amount to start off with, then you can gradually send these messages out over the span of 2-3 weeks.

This will allow you to build a valuable training series or video course that can help you build trust with your readers without you ever having to physically send them an email.

Then while this is going on, you can continue to provide them with additional tips or programs to help you build an even stronger relationship and potentially earn more money from your readers.

5. Create Captivating Headlines

If you have the most valuable and helpful email in the world for your readers, but they don’t’ click on your email and read it — then it pretty much amounts to nothing.

This is why headlines are an extremely important part of email marketing — as it means the difference between someone opening your email and reading it, and someone simply deleting it or putting it in their spam folder.

So to keep this from happening, here are some key ways you can create irresistible subject lines that will make your readers WANT to click on them:

  • Make your title funny, memorable, or controversial to popular demand
  • Keep them short and to the point
  • Avoid “spam” words like free, buy now, or guarantee
  • Make them personal by adding their name in the title
  • Ask questions that will keep them wanting more
Captivating headline

6. Keep Your Messages Simple And Entertaining

Most people when doing activities online naturally get distracted very easily — and this is especially true when it comes to reading emails.

I bet if you sat and thought for a second you’d remember how many emails you flew buy or simply glanced at for 2 seconds before putting them in the trash right?

Well that’s why as you craft out your email messages to your new subscribers, you want to keep them as short and simple as possible — while at the same time trying to make them fun to read.

Some simple ways to go about doing this are:

  • Using short blocks of text
  • Including bullet points on important parts
  • having a few images to give your reader something visual to look at
  • Having 1 main CTA

Here’s an example of a simple and effective email from Linkedin.

LinkedIn Email message
7. Spread Out Your Messages Overtime

When you first get a few new subscribers on your list, it can be quite tempting to want to send them an email every single day about something — whether this be some type of information or product you’re promoting.

However I’ve found that by spreading your messages out over the course of a few days will actually help keep your prospects engaged and more likely to open and read what you have written.

For example when your watching a TV series you really enjoy (maybe like the Game Of Thrones) — you can’t wait for the weekend to come around and see what’s going to happen next right?

Game Of Thrones

I mean sure it would be pretty awesome if they were shown back-to-back days — but then you wouldn’t get that big suspenseful feeling when you have to wait a week to see it.

And the same concept applys toward email marketing.

Sure it would be nice to maybe get an email every day — but people are more eager and excited to open your email if you spread them out.

Now I’m not saying you have to wait a whole week, but possibly every 2-3 days per message is plenty of time to keep your readers engaged — while at the same time not bombarding them with too many messages at once.

8. Have Compelling Call To Actions

As with any email campaign, your ultimate goal is to get your readers to do something. This could be to read your latest post and leave a comment on it, like your new Facebook page, or maybe buy a product.

Therefore to help people take action, try creating visual CTA’s with images or buttons to make them more likely to action.

Check out this example from Shareasale getting people to check out their new toolkit there trying to promote:

Shareasale's CTA
As you can see they have a large image of some tools making people more intrigued and excited about what their affiliate marketer’s toolkit has to offer.

9. Make It Easy To Unsubscribe

While this may seem counterproductive to make it simple for your readers to remove themselves from your list, it’s actually important for a couple of reasons.

1. If they aren’t interested in what you have to say you don’t want them on your list. While it may be discouraging seeing people opt out of your list — if they don’t care about what you have to say then they defiantly aren’t going to buy any products you recommend either.

So make it easy for them to leave, so they don’t take up unnecessary space in your list.

2. Even if someone opts out of your news letter, they can still be a potential buyer. For example say I bought a product from someone online and really enjoyed it, but I didn’t want to get their newsletters so I opted out.

I would still like this person and would occasionally check to see what else they may have to offer — but I simply didn’t want to have my inbox get cluttered with unnecessary emails.

On the other hand if this person made it near impossible for me to unsubscribe, I would probably get very frustrated and annoyed — and more then likely never join another news letter or buy a product from them again.

10. Track All Your Campaigns

One of the most important aspects to doing email marketing effectively is tracking all your campaigns so you can see what is working and what is not.

Now to track your campaigns is actually quite easy as most email providers provide most of this information for you — however you can also use Google Anaylytics to also get other helpful information.

Now when tracking your data, some of they key things you wan to see are:

Conversion rate – Find out the percentage of people viewing your offer verse the ones subscribing to your list

Open rate – Find out how many people are opening your emails verse viewing them

Click through rate – Find out how many people are reading your messages verse clicking on a link to take action

Once you know the metrics of these different aspects of your campaigns, you can now simply start improving one or all 3 to start getting better results.

Which brings me to the next part which is split testing.

11. Split Test To See What Works Best For Your Business

After you get an idea of how well your campaigns are doing, the best way to make them better is to simply start split testing different elements of your campaigns.

Split testing

Because no matter what someone tells you to do, your campaigns are going to be totally unique — so what works for someone might not work for you and vice versa.

So some simple things you can start split testing (or A/B testing) are things like:

  • Subject lines
  • CTA’s
  • Your free offers
  • The time of day you send your emails outs
  • How you write the main text of your messages

By split testing just one of these elements to improve your campaigns, you can essentially make more money without having to increase the amount of subscribers or traffic coming to your site.

And best of all is most email providers have split testing tools built within them to help you do this.

12. Provide Value

Last but not least, in order for you to be successful at email marketing you must be willing to provide your readers with valuable information that they will like and can use — instead of just trying to sell products to them.

It has been proven that people normally buy from people they know, like, and trust — and the only way for this to happen is if you provide them with a ton of free valuable information without asking for anything in return.

Then as time goes by say 2-3 weeks and you do offer a product to further help them with a specific problem — then are going to be much more likely to buy from you, and remain a loyal customer in the future too.

So again with email marketing it’s all about building a relationship with your readers — and the easiest way to do this is simply provide good, helpful, and actionable information they can use.

Final Thoughts

Email marketing is an excellent way to make money online, and overall a great additional traffic source to tap into — however with most things online the only way to get good at something is to actually go out there and do it yourself.

Just remember to follow these 12 steps I laid out here within this post like planning on what you want to talk about, testing out different aspects to see what works and what doesn’t, and above all else treat your prospects like real people and provide them with valuable information they can use.

If you do this, you’ll be well on your way to building a profitable email list that can help drive your business and income to new levels.

And I believe the best way to get good at something (like email marketing) is to first get properly trained on how to do it, then secondly have a community of people you can ask for help when you have a question about something.

The program I’m a part of called Wealthy Affiliate teaches not only how to do email marketing, but also teaches you a bunch of other important aspects in creating an online business like how to properly create a website, how to drive traffic to your website, and how to convert readers into buyers.

If you’d like learn how to do email marketing in more detail, and also learn other important skill to help you grow a business online — check out my full review of WA here.

Learn more about WA here
Hopefully after reading this post, you know have a much better idea as to what email marketing is — and learned some useful tips on how to do it successfully.

Have you ever tried email marketing in the past, and if so how did it go? Also if you have any other question or concerns you’d like me to answer — leave a comment below and I’ll be happy to help you out. 🙂

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8 thoughts on “12 Tips On How To Do Email Marketing Effectively”

  1. Email marketing should be part of a complex marketing strategy. Right now we are trying to implement email marketing as a strategy in our business, and while we’ve gotten some good results we still need to improve our strategy. These tips hopefully will come in handy, Thanks.

    Reply
    • Hi Lucy, I’m glad these tips came in handy for you.

      While I could go on and on about the different things you could do to improve your email marketing strategies — as long as you’re trying to provide real value to your readers and help them solve a problem, then you’re on the right track.

      Reply
  2. There are very few people that know how to do proper email marketing, because most of the time people post rehashed content which is not pleasant at all.

    Most of the beginners will get a very good insight into how to start a proper email campaign. In a way, they will be able to learn faster than guessing till they get it right.

    Email marketing is where you will get most of your money because you know they are interested in your niche. So they are more likely to buy from you compared to a new visitor. Also, the majority of them become repeated buyers.

    Reply
    • I totally agree. When you’re doing email marketing you want your campaigns to be both helpful and something somewhat unique. 

      For example if you were in the health and fitness niche trying to teach people how to get six pack abs — I doubt they’d want a training series that involved doing a lot of sit ups and not eating any carbs right?

      Instead if you were someone who’s got a six pack — maybe show them exactly what you ate, what exercises you did, and a way for them to calculate the amount of macros they’ll need per day to also get a six pack.

      Basically what you want to do is create a free offer and construct your campaigns to provide your readers with results you’ve personally experienced — and maybe explain how you did it and what benefits it’s given you.

      People will relate more to you when you can show them real live examples of how something has better improved your life — and more importantly how they can do the same thing.

      And your correct that once you’ve established a way to get continuous targeted traffic to your site — email marketing can greatly help you earn more money, since like I said you’ll know have a list of people who know, like, and trust you.

      Reply
  3. Thank you for sharing how to do email marketing. I had thought about doing it for quite some time, but I did not know exactly how to do it.

    Now I know that I still do not have enough traffic to start it. However, this is a valuable to do list for me.

    I couldn’t agree more with you that making it easy to unsubscribe is a great way to attract people. I personally almost always opt out of emails, although I go to the site and check for updates and buy from them.

    Personally, I don’t like to have my email full of junk. So if I sign up somewhere and they send me an email daily, I will soon opt out.

    Only recently did I sign up for an email list and I only got around 3 emails in a week, and then it stopped for some time until I got more emails. And I have been following that guy! He has great things to say. That kind of email marketing is very effective, I believe.

    Thanks for sharing,
    Oscar

    Reply
    • I’m glad you found this post helpful Oscar.

      I know many people get concerned as to how many messages they should send, and when they should send them — however I think you hit the nail on the head.

      By sending 2-3 messages a week should be enough to keep your subscribers interested in what you have to say, while at the same time not overwhelming them. 

      Reply
  4. I am planning to go into email marketing fairly soon now that my organic traffic is picking up, but I am a bit overwhelmed with the choices that are out there. 

    When it comes to choosing an autoresponder, what type of qualities do you look for besides pricing? Based on what grounds would you gauge that, for example, Aweber is better than Constant Contact? Thank you.

    Reply
    • When choosing what autoresponder you want to use, I would base it off 3 factors:

      1. What’s the credibility of it

      2. How good is the deliverability of it

      3. What’s the user interface like

      Now if I was comparing Aweber and Constant Contact, I would choose Aweber because…

      – You can get support 7 days a week

      – The price is cheaper

      – It’s a more trustworthy and dependable brand

      – And has unlimited hosting storage

      Reply

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