3 Ways On How To Create A Hyperlink In WordPress

Learning how to create a hyperlink in WordPress is very important, as it will be allow you to send people to other parts of your website — or send them to an external website.

Within WordPress, there are 3 main places where you will likely be creating links for your visitors:

  • In Post and Pages
  • In Widgets
  • In Your Navigation Menu

While each one is quite similar in how you create links, there will also be a few minor differences you will want to be aware when creating a hyperlink.

So without any further delay, let me jump right into how you will be adding links in either a post or page of your website.

How To Add Links In Post Or Pages

Adding links within your post and pages is a very important part of a well-made website.

It helps send your visitors to either another part of your website where they can get more information on a particular topic, or you could send them to another website link Amazon where you could then make money.

Now the two ways you can go about doing this is either through creating links with text, or creating them using images. Let me show you an example of how each one is done, so you can get a better understanding of how this is done.

Creating A Link With A Word Or Group Of Words

WordPress has something called a “visual editor”, which allows you to create links, add images, and edit text without having to use HTML.

So the first thing you want to make sure is that you are indeed in the visual editor mode before you create a link.

visual editor tab

Next you want to highlight the word or phrase you would like to create a link with. After you’ve done this, you then will be clicking the chain symbol at the top of your page

chain symbol

Once the pop window appears, you then will want to insert the website URL you would like to send your visitor to — then you’ll want to click the blue arrow to confirm it.

blue arrow

Pretty simple right? Let me now show you how to add a link using an image inside your website.

Creating A Link Using An Image

To add a link to an image, you first will need to get an image for your page. To do this you will simply click add media, pick the picture you want, then insert it into your website.

how to add a picture

Next you will click your picture, and like before you will press the chain symbol and insert the link you want.

As you can see adding a link with text or images isn’t all that hard, and after you’ve done it a few times it will become second nature to you.

Now that you know how to add simple links to your post, let me now show you how to make each link open in a new window when clicked.

How To Make Links Open In A New Window, And Why You Want To Do It

When you make a link by default, it will automatically take someone off the page their reading and send them to the URL they clicked. While this is sometimes ok, you will not want this to happen every single time.


Let’s say someone lands on a page you are trying to sell something, then while they are reading about the benefits and features of your particular product, they are suddenly sent to another page because of your link.

One they are far less likely to return (because people online get distracted very easily), and two they also are less prone to buy what you’re selling because they have not read all your content.

So if you want to make people keep reading your content, and also have a link going to a different page — you need to know how to set links to open in a new window.

To do this, you either want to highlight some text or a picture — then click on the chain symbol like you would for a normal link.

After you do this, you then want to click “link options” just right of the blue arrow.

link options

From here, all you will have to do is enter the URL you would like — then right below it click the box that says open link in a new tab.

open link in new tab

Now when someone clicks on your link, the website will open in a new tab instead of taking them off the page they are already on.

How To Link Text On Widgets

If you don’t know what a widget is, they are the images or text that appear on the side bar of your website.

a widget

Widgets will allow you to display important pages or post on the sidebar on your website. Now in order to access your widgets, you want to go to your dashboard settings, click appearance, then click widgets.

widget menu

Depending on your theme, you might more or fewer options to choose from when deciding on what widget you want. However most themes free or paid usually come with a default number of options for you too choose from.

When adding a widget, most of them are automatic — meaning once you add them they will already link to a certain place. For example this can be something like your most recent post, or your navigation menu.

If you want to make a custom link in the widget section though, here are two common options you can choose from.

Adding A Link Using HTML

To make an HTML widget into a link, you will first click on the widget that says “custom HTML” — then add it to your sidebar.

Custom html link

From here you can then title your widget than add a custom URL here. Now if you don’t know how to create an HTML link, it’s actually quite simple.

Here is an example you can use to create a simple text link:

html code

So going with the example above, here is how I would create an about me widget using HTML.

html example

After I updated my website, I will now have a link named “about Michael” that goes to my about me page.

Adding A Link Using The Text Widget

I personally like this method for creating widgets, because one I don’t have to use HTML, and two I have more options this way.

So like before you want to click the widget that says “text”, than add it to your sidebar. After you’ve done that, you will see a box appear very similar as to what you would see when creating a page or post.

text widget

Much like how you would add a link inside a post, here you can either write something out or insert a picture for your widget. Then you would simply click the chain symbol, and insert the URL of your choosing.

Here is an example of my about me widget using my own picture:

how to create a text widget

how a widget looks

Now when a user clicks on my actual picture, they are sent over to my about me page — where they can learn a little bit more about who I am.

How To Add Links In Your Navigation Menu

Your menu is going to play a very important part of your website, as it will allow users to navigate to important pages much like how they would with your widgets.

I personally like to construct my menu in a way that will help my target audience find what they are looking for easily.

For example if I was making a website about dogs, I would maybe have a menu about dog tricks, dog food, best types of dogs to own, and so on. This would allow my audience to quickly find topics about dogs that they would find very interesting.

So how do you create a menu with links in them?

Well first you want to go to your dashboard, then click appearance and menu. This will then bring up a page allowing you to create your custom menu.

menu settings

From here you then have to option to add pages, post, custom links, or categories to your menu. I personally find adding a page or post the easiest way to go about doing this though.

All you have to do is click post, choose one to add to your menu, then make sure you press “save menu” to confirm it.

Here is an example of me adding a post to the menu on my website.

creating a link in the menu

how a menu looks

This will now automatically create a link going from my menu, to the post that I just selected.

My Final Thoughts

Now that you know 3 different ways on how to create links in WordPress, you can now go out there and create a website that people can easily navigate around.

Also by adding links to your pages and post, you are going to be creating a website that Google and other search engines are going to love. This will lead to better rankings, more traffic, and ultimately more potential to make money with your site if you want.

I learned everything I know about creating links from Wealthy Affiliate. I know how to create affiliate links within my website, where to put them, and how to get people to see them — which in the end can make me money when someone clicks on it.

As you can see, links not only help people navigate your site — but also give you the option to make money with them too.

So do you have any other questions regarding how to add a hyperlink into WordPress? If so let me know in the comments below, and I’ll be glad to help you out. 🙂

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6 thoughts on “3 Ways On How To Create A Hyperlink In WordPress”

  1. Thanks for the informative post! Hyperlinks are often underrated and undervalued but they are an essential part of SEO.

    I always try and add at least 3 internal website links on each post, and a few more external links to trusted sites. Would you say there’s a recommended number? It’s obviously good but I wouldn’t want to annoy google by putting too many!

    • There really is no limit to how many internal links you should have each post. As long as what your linking to will further educate your readers on a particular product, then feel free to do so.

  2. Great detail in your post. Step-by-step instructions with visuals are great. I like that you added your photo for the About Me–I never thought of doing that.

    I have a quick question. I have a full line of menu topics across the header of my page and I’m afraid it looks to busy. Do you recommend putting the topics in the sidebar instead? Then just have a couple items in the header menu?

    • I would say if your main menu is structured to help navigate your readers in a way you want then it should be fine.

      Personally I always put things at the top of my website that I think will help my readers the most. For example if I was creating a cooking website, I might have my menu structured to have cooking recipes, cooking instructions, ingredients, and different cookware.

      Then on the sidebar I might have about me, privacy policy, and other less important pages.

      So just ask yourself if a new person came to your site, can they easily find what there looking for and navigate around site with ease. If you can answer yes to this question then I think you’re doing good. 

  3. Hi Michael,
    What a great post on inserting hyperlinks into WordPress. This is an important skill for new website owners to master because links create a better user experience for visitors. A better user experience will keep visitors on your site longer. Also it’s also a factor that Google considers in ranking your site. The step by step processes you’ve described are very helpful. Thanks for the info!

    • I’m glad you enjoyed my post Lina. You’re correct that Google loves it when you have links pointing to other pages of your own website, and like you said it also helps your readers have a better experience.

      By mastering this one skill it help you greatly get better rankings, make more money, and keep visitors coming back to your site all at the same time.


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