Many people when first starting out online wonder how to create a call to action that works, and for good reason.
Learning how to create a strong call to action can mean the difference between someone clicking or not clicking on a link — which also means you could of missed out on a sale simply because of your CTA was not good enough.
So to prevent that from happening, I want to share with you some tips that you can start implementing today so that the next time a visitor lands on your website, you will have a much better chance of them doing what you want them to do.
Before I get into “how” to create a great call to action, let me first explain what it is and why they are so important.
First Off What Is A Call To Action?
A call to action is simply where you tell your visitor what you want them to do. This could be through a blog post your wrote, a video you created on YouTube, or through an email newsletter you just sent out to them.
CTA’s also come in a wide variety of formats like a line of text, a picture, a button, or even a pop up screen.
Common words that you’ll usually see when someone is writing a call to action would be click here, buy this, sign up here, or join now.
While this may seem pretty simple on the surface, there are several ways you can go about formatting your CTA’s so more people will be compelled to do what you ask them to do.
1. Be Clear What You Want Them To Do
One very important factor into creating an effective call to action, is to tell your readers what you want them to do instead of just suggesting something.
With people so use to quickly reading and watching videos online, it has been proven time and time again that unless you tell them to do something, more than likely they will get distracted and move onto something else.
This is something you really don’t want to happen, which is also why it’s important to create a clear and concise call to action.
For example a very clear to action would be something like, “click here to find out more information”, or “sign up now to my newsletter to get weekly recipes sent to your email.”
An unclear call to action would be something along the lines of, “what is your favorite way to make money online” or “do you have any questions that you would like answered”?
As you can see the first example, I use strong verbs like click here and sign up now to make it clear what I want my readers to do as they are reading a piece of my content.
2. Use Words That Make Your Reader Feel Emotional
Believe it or not, people are much more likely to buy something or do something when they feel an emotional response toward something.
Therefore when creating your CTA’s, you want to try and give your readers a sense of excitement or wonder when you’re asking them to do something.
For example a popular CTA stores like to use when seasons change would be something like, “buy now and get 70% off” or “buy one and get 2 free”.
Personally every time my wife walks into a store and sees a sign along these lines, you can bet she will be walking out with a handful of bags in her hand.
While these type of call to actions work very well, having ones that add mystery or suspense work just as well if not better in certain situations.
For example if you were trying to lose weight, a great call to action might be “Click here to find out how I shed 15 pounds of fat in a month without changing my diet.”
Now someone who might be overweight and hates dieting, I’d imagine they would find this very hard not to click due to how suspenseful the CTA is.
3. Give Them A Good Reason To Click Your Link
Going hand in hand with provoking an emotional response from your readers, the best way to make them click on a link is to give them a good reason for doing so.
In simple terms, what will they get out of it by click your link?
Will it help them make more money, find the love of their life, or get that six-pack they’ve always dreams of? These are all great reasons why someone would want to click on a link to further better their lives.
Another example might be, “join now and start chatting with 100’s of single girls online.”
From this example, it gives the reader a clear CTA and also tell’s them exactly what’s in it for them if they do.
To give you another example of a CTA I like to use on my website here, this is what I like to write to get people to read my Wealthy Affiliate review.
Now anyone that’s interested to make some extra cash online (maybe someone like you) and they read my CTA, they will be curious and wonder “what” this program is and if it can deliver in producing results.
If my CTA did catch your attention and you’re looking for a way to make some extra money online, I think you really are going to like what it has to offer — and best of all it’s free to join.
4. Keep Your CTA Fresh And Creative
Changing up you CTA’s will not only keep your readers’s engaged and interested in what you have to say, but it’s also a great way to find out which ones work the best for your particular audience.
You may of written a CTA that you thought was amazing (and it might be getting several clicks) — however if you try and experiment with different ones, you might find another one that works even better!
For example instead of saying, “click here for this amazing weekend special”, you could try something like, “Don’t miss out on this special offer, click here before it expires.”
This gives your reader a sense of urgency and also changes up the way you phrase your CTA. Again you never know what might or might not work unless you try out different CTA’s and track which one is getting the most clicks.
5. Use Several CTA’s Throughout Your Post
When inserting your CTA’s into your blog post, newsletter, or e book, you want to make sure you have enough of them in various spots — but not too many that is looks like spam.
There’s kind of a happy medium you want to achieve.
I have found one of the best places to put CTA is at the end of a post after your visitor has read everything. By then they will have a good understanding of what your’re talking about — and will be far more likely to click your link.
With that said, I would also scatter a few CTAS in the middle and beginning of your post, that way you can give your audience several opportunities to do something — and not just at the end.
Anyone can create a call to action, but learning how to create one that gets your visitors clicking is a whole other story.
Remember when creating your CTA’s you want to do things like making sure there’s a clear action to take, that it provokes some kind of emotional response out of your readers, and that it gives them a good reason for wanting to click on it in the first place.
If you do these simple things the next time you create your CTA, watch how many more people start clicking on your links as a result.
I personally learned how to write effective copy (including call to actions) through a program called Wealthy Affiliate.
If you want to learn more about them, then check out my review about them here.
Do you have a favorite way of creating a call to action? Did you find these tips helpful in creating better call to actions?
Let me know in the comments below. 🙂