Learning how to do keyword research effectively is one of the most important factors in creating a successful online business.
Much like an offline business if you don’t get people to visit your store then you’re never going to sell anything. So if you can’t get people to visit your site, no matter how good the product actually is — you’re never going to sell it.
In my last post I talked about what keywords were, why you need them, and briefly mentioned how you to find them.
Today I want to dive deeper into how you should do keyword research, and show you the steps I personally use to find all my keywords. Once you master this one skill, you can eventually get thousands upon thousands of people visiting your site on a monthly basis.
So the first thing you need to determine before even worrying about keywords, is to determine what your website is going to be about.
First You Need To Find A Subject Matter You Want To Write About
Believe it or not finding a subject (or niche) you enjoy talking about is a very important part of this whole process. You see when creating a rich content based website around keywords, you are going to be writing A LOT.
While this may not seem like a lot of work at first, and probably is something you consider fun to do — eventually down the road there’s going to be days you don’t want to work at all. However if you are writing about something you love, it makes it much easier to get push through these days and work on your website.
So my suggestion to you would be to sit down and think of something you’re really passionate about, and possibly have a lot of knowledge on — then make this your websites niche.
In this blog post I want to show you by example, so I’m going to pretend my niche is “how to play baseball.”
Next You Need To Brainstorm Broad Keywords About Your Niche
Now that you know what you’re going to be writing about, next you need to start thinking of some broad words related to your niche.
What I like to do is think about problems people may have in my niche, then guess what they may type into Google to learn how to overcome them.
For example with my baseball niche, I imagine some things they may type into Google would be:
- how to hit a baseball
- how to pitch
- how to throw a baseball
- how to catch a baseball
- how to run faster
As you can see, all of these are very broad and likely very popular keywords that people search for everyday online to become a better ball player.
The problem though is while these are popular keywords, they are also VERY competitive. So even if you were to write an amazing post about each of these keywords, the likelihood of you getting traffic from them would be very slim.
Therefore the next step in doing proper keyword research after you’ve written down several broad terms, is to narrow down each phrase so they are more specific.
How To Find Keywords That Are Specific
Like I just mentioned a keyword like how to hit a baseball, while popular is going to be very hard to rank. Therefore what you want to do now is to dig deeper into each one of your broad keywords and find ones that are less competitive.
I personally like to use 3 different methods, that not only help me find thousands of really great keywords but also help me find them very fast.
1. Alphabet Soup Technique: This by far is my favorite method is finding hundreds of great keywords in literally just a few minutes. Essentially what you’ll be doing is typing broad phrases into Google’s search bar — then letting it fill in the rest for you.
Now the reason it’s called the Alphabet soup technique is after you type a phrase in, you then will put the letter a before or after it to find keywords. After you’re finished, you then move to the letter b, then the letter c and so on.
Let me show you with my example how to hit a baseball.
First I type the phrase into Google, then start putting the letters a, b, c, after the phrase to find keywords all relating to this term.
By doing this for about 2 minutes I came up with lots of great keywords like:
- how to hit a baseball correctly
- how to hit a baseball consistently
- how to hit a baseball in the air
- how to hit a baseball in a certain direction
- how to hit a baseball farther
- how to hit a baseball harder
- how to hit a baseball line drive
As you can see I came up with about 2 weeks worth of content in a couple of minutes — and this was not even going through the whole alphabet.
Imagine if I did this with each of my 5 broad keywords above? With this technique you can easily find a years worth of keywords to write about in a short amount of time.
2. Use Google’s Search related To: You may or may not of known, but at the bottom of every page Google gives you some related search terms on the words you just typed.
I really like to look at them because sometimes it will give me ideas that I would of never thought of by myself.
For example lets look at my term how to hit a baseball and see what it comes up with.
Quickly glancing at it, I found 3 phrases that I probably would not of thought about like a step by step guide on how to hit a baseball, and mechanic drills to swing better.
I imagine if I used these 3 and did the alphabet soup technique, I would then have a lot more keywords to write about.
3. Using A Keyword Tool: Using a keyword tool is great in helping you find keywords, and it’s also extremely fast and easy as well. I personally use a tool called Jaaxy as it will find me related keywords, let me dig deeper into any keyword I find, and do the alphabet technique all in one place.
While you don’t necessarily need a tool that can do all of that (although it does help), I would at the least find one that can let you dig deeper into any keyword you want.
For example when I type in “baseball” into my keyword tool, I found two great keywords again that I did not think about — how to grip a baseball bat, and how to break in a baseball glove.
From there I could really dig dipper into each keyword trying to find out what’s the best glove and bat to buy, what kind of hitting gloves give you a better grip on the bat, and also find different products that make a baseball gloves softer.
As you can see I can go on and on all day finding keywords to write about when I use these methods and do a little bit of thinking on my part.
Now after you’ve found a handful of keywords you really like, you now need to find out how much traffic they get and determine how competitive they are.
How To Determine If Your Keyword Is Usable
Three things that make a good keyword is if it makes grammatical sense, if it’s getting at least some traffic, and if it has low competition.
For the first part you can just read your keyword and see if it’s something someone would normally type into Google — however for the last two parts you will want a keyword research tool.
Again having a great keyword research tool is going help you tremendously find keywords that rank well, and help you do it very quickly. Like I said I am using a program called Jaaxy, and highly recommend it to to everyone. However if you want to use something that’s totally fine.
Now after you have a keyword research tool, I like to go by a guideline called the 100/100 rule.
What this basically means is I am looking for keywords that are getting at least 100 searches a month, and also are under 100 in competition.
Again this is a general guideline I like to follow, and as long my keyword is getting some traffic then I’m fine with it. The thing I really want to make sure of though is that the competition is under 100.
Here’s an example of a good keyword and a bad keyword, to help further demonstrate what I am talking about.
A Good Keyword
A Bad Keyword
As you can see, while one is getting hundreds of visitors the competition is WAY to high and you’ll more than likely never going to get it ranked. However there are several less competitive ones getting some traffic that you can use.
If you start to add all these keywords up over time, your traffic is going to build up much like a snowball going down a hill — and before you know it you’re going to have thousands of visitors coming to your site.
Research Several Keywords Beforehand For Efficiency
Doing proper keyword research while not difficult or too time-consuming, can make you less productive if you try to do it every single day. Therefore I like to do all my keyword research on the first day of the month, that way the rest of the time can be spent researching and writing good content.
I would say getting around 12-16 keywords at the beginning of every month is a good start. This will give you enough to write 3-4 post each week.
If you think you can do more than 4 post a week then great! Again by researching beforehand, you’ll be way ahead of everyone else in terms of productivity and possibly traffic, as Google likes lots of new content on a regular basis.
Overview Of The Entire Process
Now that you know how to do keyword research the right way, you should be able to start getting a good amount of traffic to you site with some hard consistent work.
To recap over what I just went through, here are the 5 steps you should follow to do keyword research effectively:
1. Find a niche you like talking about
2. Brainstorm some common keywords related to your niche
3. Dig deeper into your keyword and find ones that are more specific
4. Find out the competition and how much traffic each of your keywords get
5. Come up with at least a months worth of keyword to increase productivity
Learning how to do keyword research at first can be confusing, but with the right training and a good keyword tool you can master finding keywords in just a few short days.
I know when I tried to understand keyword research, I spent literally a whole day trying to find that 1 perfect keyword that would being be tons of traffic. Of course looking back now, I know now that I was clueless on how to find keywords, and I didn’t have a good keyword tool to use.
Thanks to step by step training at wealthy affiliate and their keyword tool Jaaxy, I can now spend an afternoon doing keyword research and have enough keywords to last me months.
I hope after reading my post you too have a better grasp about keyword research, and can now find hundreds of great keywords for your website.
If you have any other questions, concerns, or would like me to elaborate more about something — let me know in the comment section below and ill be more than happy to help you out. 🙂