How To Write Content For Your Website – Follow These 6 Golden Rules

When people start off writing online, they tend to do it how they were taught back in school. Writing long paragraphs with no breaks in between them, not using a lot of pictures, and just rehashing pure facts you could find on Wikipedia.

However when learning how to write content for your website, you need to approach it at a whole different angle. You have to realize that you are writing content for people now, and that means you also need to change the way you write.

People are very busy in life and always want to get things done fast. This is even more so when they are trying to find information online that can help them know more about a certain subject or solve a problem.

Therefore to make content that your readers are going to love, you need to write so when they glance at your website they can find the information they need and understand very quickly.

How do you do that though?

Well here are 6 simple tips you can follow to start making your content more enjoyable and helpful for your readers.

First You Need To Understand How A Web User Thinks

Before you go and write another post on your website, I want you to take a minute and think how you personally read information online.

I’m betting you quickly glance over a website in hopes it has what your looking for — and if not you move on to the next one right?

This is normal, and is actually how almost everyone searches for information online.

Studies have shown that on average a visitor will glance at a website for around 10 seconds before deciding whether or not you have what their looking for.

With that in mind, every time you make a piece of content know that providing helpful content that’s easily digestible is very important — otherwise they will go looking elsewhere to find what their looking for.

So now that you have an idea on how a user will read your website, lets now get into the specifics on how to make people read, love, and comment on your content.

1. Write For The People That Love To Scan

In order for users to easily read what you have written, you need to construct your page in such a way so that when they glance over it they can find what they are looking for.

For example which one would you rather read, Website A or Website B?

Website A

bad layout

Website B

good layout

I’m pretty sure you guessed B. The content is broken up into smaller pieces, there are headlines, and the theme is very simple.

So next time you write content, consider doing the following things:

  • Using bullets points
  • Bolding phrases you find important
  • Using header tags to separate your ideas
  • Making sentences and paragraphs much shorter

By using things like headers tags and shorter sentences, you let people on your site quickly read and understand what you’re trying to say.

2. Speak To Them Like You Would A Friend

Many people I know when first starting out online, create their content as if they were writing an English essay. Remember these are REAL PEOPLE, and if you truly want them to read your website, you need to talk to them as if they were a close friend of yours.

By using words like “you and your”, you make your content come across much more personal. This also helps people stay engaged, because they feel you are talking with them 1 on 1 and not just spitting out facts.

I also have found writing content this way is much easier, because once you picture the ideal user you think would be reading your website — you than can imagine how you would physically talk to them making your writing come out much more naturally.

3. Provide Helpful Content And Not Fluff

Having content that’s easily readable means nothing if you don’t actually take the time and help the people who are coming to your site.

People are coming to your site to learn more about something. This could be a product you are reviewing telling them if you think they should buy it or not, or it could be information on a subject matter they want to know more about.

So make sure you do proper research beforehand, that way you can give facts about something and not just your opinion. Also if you don’t know the answer to something or can’t find it — say so.

You will find people will trust you much more if you open up and tell them the truth, instead of making something up off the top of your head.

Another great tip you can do is when you are briefly discussing a certain topic, you can than use internal links to send people to other parts of your web page to learn more about that topic.

This will allow your users to stay on your site longer, and it will give you a way to thoroughly discuss the subject matter in greater detail so that they can understand it better.

4. Show People What You’re Talking About Not Just Tell Them

I have to embarrsingly admit that I learned this lesson not to long ago, and I have to say it really has changed the way I write now.

You see people are much more likely to understand something if you “show” them something, rather than just telling them about it.

Imagine you are trying to learn a sport like baseball, and all the coach did was talk about how you should throw the ball — instead of physically showing you how it’s done? Not a very great way to learn right?

The same principle applies when you are talking about anything online.

If you are trying to tell someone how to add a picture to a website, take screen shots or a short video showing step by step on how to do this.

If you want to show people how to write better content for their website, show them an example of how a good page looks — kinda of like how I did above. 🙂

Remember showing is always better than telling. You will get people to stay on your website longer, they will convert better if you’re trying sell something, and they will understand what you’re talking about better.

5. Have A Theme That Gives A Good User Experience

You can be the best copywriter in the world, but if you don’t have a website that is easy to navigate and read — people are going to leave very quickly.

For example sites that have popups everywhere, or ones that uses several different colors make it very distracting when you are trying to learn about something.

bad web design
Bad Web Design

Therefor what I recommend is to keep things simple. Having a theme that has a white background and uses black font, has been proven to keep people’s attention the longest.

good web design
Good Web Design

While it may not have all the bells and whistles other sites do, you can be sure your audience is going to easily be able to read what you have written — which is the main goal of your website to begin with.

6. Have A Call To Action

After a user has read your content, the last thing you want is for them to leave without doing anything. So now is the best time to make them do something.

This could be something like leaving a comment, clicking on a link, or sharing your post on social media.

It has been proven that if you don’t ask people to do something, then they will rarely if ever do anything at all. So I personally at the end of every post ask people to leave comments.

This one can help site rank much better, and two it shows people that I am a real human being who truly wants to help.

Remember your first goal is to get people to read your content, than afterwards you can ask them to do something that you would like.

Final Thoughts

Learning how to write while not difficult, is also something your not going to master overnight. With the right training and some practice though, you will find the process gets a lot easier.

Just remember that when writing online, you are writing “for” people that are going to want to read what you have to say.

Therefor make sure you write in shorter sentences, use more pictures, and provide very helpful content so that they will choose your website and not go to another one.

Also last but not least, at the end of every page make sure you have some kind of call to action — whether this is to sign up to an email list or share your post to social media.

So as my call to action, I would like to ask do you have any questions regarding on how to write content for a website? Or maybe you have some more tips that I’ve left out you would like to share with everyone?

If so let me know in the comment section below, and I’ll be glad to help you out. 🙂

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8 thoughts on “How To Write Content For Your Website – Follow These 6 Golden Rules”

  1. Hi Michael, I agree completely with your 6 golden rules for writing great content.

    Blog writing is a bit different for most of us, and it can be challenging to develop that conversational style. It helps a lot to create a really clear mental picture of my reader. I conjure up that image and try to chat like we’re sharing a cup of coffee.

    Having a Call to Action sure is key also. I’ve found that if I don’t specifically ask my readers to do something, they don’t do anything. 🙂 I’ve been experimenting with putting a call to action earlier in my blog post in addition to at the end. Have you tried that with any success?

    Reply
    • I have tried that before, but I still believe that even though you’ll get clicks at the beginning of your blog post — usually your visitors will convert MUCH BETTER if they read your content first then click on a link.

      By doing it this way, they will of been warmed up to whatever you’re talking about making it much more likely for them to take action.

      For example I could have a review about a coffee maker and simply have a link at the begging of the article saying “click here to buy”…

      OR

      I could talk about how easy it is to use, how much better the coffee taste from using it, and how much money I also save — then I could ask them to click my link to buy it.

      So while people might click a link anywhere in your post, I still believe by having it at the end is best.

      If you really want to test this theory out though, you can simply track each of your links and see which one is converting best for you.

      Who knows maybe having a link in the middle will work best for you. 🙂

      Reply
  2. Sometimes writing content can be extremely difficult, especially if you are new to this kind of writing or writing in general.

    Those are really must follow rules, I especially like the third one because nowadays people write about all kinds of useless topics that are simply not helpful at all. Thanks for sharing.

    Reply
    • It does take some practice writing in more of laid back manner instead of writing like you would an English essay. With time though you’ll get better and faster at doing this, and find what once took you 2 hours to write now only takes you 30 mins.

      I too find it annoying going to sites that clearly have no clue what their talking about. That’s why personally if I don’t know the answer to something, I’ll spend sometimes hours researching the topic so I can easily and accurately explain it to my readers.

      Reply
  3. Michael, this is a pretty comprehensive article on writing content. I must have been lucky at school way back in the dim dark ages. My English teacher was in fact an archaeologist, so the learning experience with her was quite different.

    We used dot points, illustrations, and our own drawings to do our writing. Also we always had to have correct spelling and grammar.

    Years later I find these are quite overlooked. If you use them properly, content flows a lot better. Maybe you should add a bit about this.

    I like the thought about making things up off the top of your head. I think it’s the best way to get into trouble in the future!

    Ciao
    Helen

    PS. I hate popups. Most of them are quite annoying and in my face. That’s an immediate leave site for me.

    Reply
    • Your teacher sounds like he or she was really awesome. I wish I had someone like that growing up as well.

       It’s true that if more people wrote like how you were taught back then, then their readers would have a much better experience on their websites.

      Like I said in my post many people try to rehash pure facts, have annoying popups everywhere, and not be creative when writing content.

      If you simply write for your readers and learn how to make your content easily readable — you’ll be surprised at how well your site will do.

      Reply
      • Michael, English was split into English Literature and English. She taught both.

        What made it really interesting was that she had been on digs in many area that literature was written about. She often had us act the stories out. In one case she was doing a sword fight down the hallway and fell down some stairs. Fortunately she only broke her arm. Things were a bit quieter after that.

        Reply
        • Wow I bet you were one of the very few kids who actually enjoyed going to school with a teacher like that.

          Growing up I also had a few teachers that were just a lot of fun to learn from, and to he honest I think it was easier to get good grades due to their teaching methods.

          Reply

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