Tori Belle Cosmetics Review: Pyramid Scheme Or Legit Beauty Company?

Welcome to my Tori Belle Cosmetics Review.

I’m guessing you’re probably here because one of your friends or family members asked you to join their team, or maybe you just accidentally found this company online and want to know more about it.

Whichever the case may be, I think you’ll enjoy this article because I’ll be going over everything you need to know about this company such as what it is selling, how their compensation plan works, what current members are thinking about, and more.

This way by the time you’re done reading you’ll be able to make an informed decision as to whether or not this company is the right fit for you.

So without any further ado, let’s get rolling! 

Quick Summary Of Tori Belle Cosmetics

Name: Tori Belle Cosmetics 


Price: $129 + $9 / month

Rating: 2 out of 5

What Is Tori Belle Cosmetics?

Tori Belle Cosmetics is an MLM ( multi-level-marketing ) company that sells all kinds of makeup products.

It was founded last year in April of 2019 by a lady named Laura Hunter who has been a photographer and makeup artist for the past 25 years. 

Now she says when she doesn’t like a particular product ( or she can’t find what she’s looking for ) — she simply makes it herself. 

So when she finally got fed up with plain magnetic lashes, she invented her own unique product called Magnetic Eyeliner — which is how Tori Belle Cosmetics came about.

And she says that people’s chances of becoming successful and earning a good income with this company are extremely good because of its unique products.

But is this statement really true, or will you just end up spending a lot of money on these makeup accessories and not making any money at the end of the day?

Well let’s just say that chances of you earning what many people would consider a good income isn’t looking all that great — which you’ll find out why in just a few minutes. 

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What Does Tori Belle Cosmetics Sell?

As I mentioned a second ago, the main product of Tori Belle Cosmetics is their Magnetic Eyeliner. They say that it is waterproof, smudge-proof, stays on for days, along with many other amazing benefits.

Tori Belle Cosmetics Review - magnetic lashes

Now being a guy I really can’t tell if this is what you ladies would consider amazing or whatnot — but if you want you can watch this short 8 minute video that talks more about it and how you should put it on.


 Now besides this eyeliner, Tori Belle Cosmetics also sells several other products on their website such as…

  • Lip Gloss
  • Shadow Palettes
  • Mascara 
  • Face and body glitter
  • Makeup remover
  • And a few other things

And as I was browsing these products, I saw that the prices of them ranged between $25 and $145 — with most of their products costing around $50.  

Now again how amazing these items are I could not say, but according to their website all of their products are easy to apply, made with high quality ingredients, and last a long time. 

Tori Belle Cosmetics Compensation Plan 

One of the things I dread most about reviewing these MLM companies is having to go through their compensation plan.

This is because they use words I’ve never heard of before, use all kinds of graphs that look very complicated, and use so many numbers that you feel like your back in math class.

Now luckily Tori Belle Cosmetics plan is only 2 pages long — but it can still be very confusing to understand to read. 

Therefore I will try to simplify it for you so you can understand how it works. 

Affiliate Ranks

There are 12 ranks you can earn within Tori Belle Cosmetics. Here are a few of the qualifications on what it takes to reach each of these ranks:

  1. Affiliate = $200 in personal sales a month 
  2. Advanced Affiliate =  $200 personal sales a month, and $600 team sales a month
  3. Leading Affiliate = $300 personal sales a month, and $1,000 team sales a month
  4. Senior Affiliate = $400 personal sales a month, and $1,500 team sales a month
  5. Nano Influencer = $500 personal sales a month, and $2,500 team sales a month
  6. Micro Influencer = $600 personal sales a month, and $4,000 team sales a month
  7. Influencer = $600 personal sales a month, and $7,000 team sales a month
  8. Leading Influencer = $600 personal sales a month, and $12,500 team sales a month
  9. Senior Influencer = $600 personal sales a month, and $25,000 team sales a month
  10. Director = $600 personal sales a month, and $50,000 team sales a month
  11. Executive Director = $200 personal sales a month, and $120,000 team sales a month
  12. Senior Executive Director = $250,000 team sales a month

So basically to get a higher rank, you’ll have to make more sales and recruit more people into your team each month.

However as you can see this gets extremely difficult the higher you go — and in fact it’s so hard that about 90% of everyone who joins this company will probably never make it past rank 3!

Retail Commissions

You’ll start off earning 25% on all sales you make through this company. However if you manage to sell $800 or more in a month, you can earn all the way up to  40%.

Here is the breakdown of what this looks like:

Tori Belle Cosmetics Review - retail commissions

  • $0 – $799 = 25%
  • $800 – $1,499 = 30%
  • $1,500 – $2,999 = 35%
  • $3,000 + = 40%

Residual Commissions

Tori Belle Cosmetics compensation plan uses a unilevel compensation structure — which means everyone you recruit will be directly beneath you.

So when you recruit someone they will then be on your first level, then if someone on your first level recruits someone they will now be on your second level — and so on and so forth.

Tori Belle Cosmetics Review - Unilevel compensation structure

Now Tori Belle Cosmetics plan only goes 5 levels deep, and based on what rank you are will determine how much you can earn.

Again here is the breakdown of how this looks:

Tori Belle Cosmetics Review - residual commissions

  • Affiliate = 2%
  • Advanced Affiliate =  3%
  • Leading Affiliate = 4%
  • Senior Affiliate = 7%
  • Nano Influencer = 9%
  • Micro Influencer = 13%
  • Influencer = 17%
  • Leading Influencer  – Senior Executive Director = 20%


There’s also several bonuses you can earn based on what rank you are and how many sales you make a month.

For example Tori Belle Cosmetics Rank Bonus allows you to earn a 1 time fee of up to $300 depending on what rank you’ve obtained within your first 6 months with the company. 

Also with their Quick Start Bonus, you can earn $100 if you sell 1,000 items within your first 2 months with the company. 

Now again this is just a brief overview of how this company’s compensation plan works and there are some other bonuses that you can earn with Tori Belle Cosmetics.

And if you want more details into this, you can check out their entire compensation plan here — as well as watch this 6 minute video that demonstrates more about it.


How Much Does It Cost?

To become a member of Tori Belle Cosmetics, you will have to buy one of their starter kits which all cost $129.

  • Selfie Affiliate Starter Kit 
  • Date Night Affiliate Starter Kit
  • Wonderlash Affiliate Starter Kit
  • 9 to 5 Affiliate Starter Kit

Now each of these kits basically offer the same items, with just a few minor differences here and there. 

And along with these kits you’ll also get a cloned website at $9 per month — which is to cover the hosting fees. 

What I Like About It

  • This company does not cost a lot to join

The fact that you only have to pay a 1 time fee of $129 plus $9 / month for your website is pretty cheap.

Because many MLM  companies out there such as Royaltie make you pay $90 – $300 a month to become a member of them. 

And another thing I found out is that Tori Belle Cosmetics gives you free shipping — which I thought was very cool.  

  • You’ll get your own personal website once you sign up

Now how many MLM’s go about making their member’s market their company is by having them throw “parties” — which is basically asking a bunch of people to come to your house as you show off your products and try to sell it to them.

Which to me is a terrible strategy for so many reasons.

That is why I like that Tori Belle Cosmetics here is giving you a website to advertise and sell your products on.

So instead of going through all the trouble of setting up those dumb parties, you simply send people your website link and tell them to check it out and buy anything they may like.  

  • They have what seems to be a useful and unique product 

Laura mentions that the goal of this company is to create products that have never been seen before so that it’s members will have an easier time making sales.

And it seems she has done just that with her Magnetic Eyeliner.

Because if I’m being honest after reading all the benefits this eyeliner has, I actually thought it might be worth buying to let my wife try out.

So if me as a guy who knows nothing about makeup or cosmetics is thinking this, I’m sure there’s thousands of women out there who would love to try this out to see if it can help make their lives easier. 

What I Don’t Like About It

  • This company is in a very competitive niche

Even though Laura seems to know a lot about makeup, I think that by creating a company in one of the most saturated markets in the world makes it extremely hard for anyone who joins it.

Because you got literally hundreds upon thousands of companies like Younique, Ulta, Target, and Sally that all sell basically the same thing ( minus the eyeliner ).

So my question is why should anyone buy the products you’re promoting versus going to any of these other stores? 

Because I can tell you my wife is very impatient, and when she wants makeup she wants it right away — and will simply drive down to our nearest beauty store to get it.

And I’m sure many other women are just like that. 

So again if you really want to become a member of this company, you better come up with a good sales pitch to get people to buy your products versus going elsewhere. 

  • This company is still very new

Now while many people might consider joining a new MLM company a good thing because you have a better chance of selling items and recruiting people due to all the hype — I think it’s actually the exact opposite. 

I say this because according to the FTC ( Federal Trade Commission ), around 80% of all MLM companies fail within the first 4 – 7 years after they launch!

Tori Belle Cosmetics Review - 80% of MLM's fail within 7 years

So even though Tori Belle Cosmetics might do good right from the get go, there’s a very strong possibility that it might disappear in just a few years from now.

And I don’t know about you, but I don’t feel like I’d feel safe or all that encouraged joining this company with these kinds of stats would you?

  • People are complaining about this company’s magnetic eyeliner 

As I was scrolling through reviews about this company on BBB ( Better Business Bureau ) — I noticed several people complaining that the magnetic eyeliner was irritating their eyes and in some cases even falling off.

Tori Belle Cosmetics Review - bad reviews

Now I’m sure this is not the case for everyone, but even so this definitely makes you wonder if this product really all that wonderful.

And furthermore do you want to sell it to your friends or family knowing there’s a chance that it could cause them pain or discomfort?

I know I wouldn’t — and I guess the only way around this is to test the product out yourself and be upfront with the people you’re selling it to telling them they might get allergic reactions to it.   

  • It uses an MLM business model

Like it or not, the hard truth is that 99 % of all people who join an MLM company end up making very little money or at worst go into debt.

This is because the main focus on how to market the company is by building a team, and not just building one but also training everyone in your downline on how to become successful marketers. 

Of course this is an extremely difficult task to do, and only people who have an outgoing personality, can handle rejection well, and basically are like a “car salesman” can pull this off.

Unfortunately not many people are like this, and the ones that are capable usually aren’t that motivated to do it. 

Is Tori Belle Cosmetics A Scam?

Tori Belle Cosmetics is definitely not a scam. 

It seems to have a very experienced CEO who cares about her members, a cool and unique product, and it costs very little to join.  

However with that said, the fact that you literally have a 1% chance of succeeding with this company doesn’t sound all that great.

And to make matters worst if by some chance you do succeed and make a lot of money with Tori Belle Cosmetics who’s to say that it will be around 5 – 10 years from now?

So all in all I don’t think it’s worth the risk — and I think you’re better off looking for a better way to generate an income online. 

Is Tori Belle Cosmetics A Pyramid Scheme?

Tori Belle Cosmetics is not a Pyramid Scheme either.

Because for a company to be a Pyramid Scheme it’s members have to make their money solely from recruiting people rather than selling physical products.

Which obviously isn’t happening here. 

So even though people may claim that this company is one, or the fact that you make more money recruiting people and building teams — and still does not make it one.

And to further explain why this is, you can watch this short 2 minute video that explains exactly what a Pyramid Scheme is. 


 My Final Thoughts

At the end of the day Tori Belle Cosmetics seems just like just another MLM cosmetic company that’s no better or worse than the hundreds of other ones out there.

I mean sure it’s selling some cool Magnetic Eyeliner, but people are already complaining that it doesn’t work and that it irritates their skin — which sounds quite alamaring.

But on top of that, the only way you can truly be successful with this company is by building a large team.

This means you can work extremely hard and recruit hundreds if not thousands of people — but if none of them possess the skills or knowledge on how to also market this company you will end up making nothing!

Which to me sounds like a terrible way to try and build a business.   

This is why I prefer affiliate marketing to generate an income online.

There’s no recruiting whatsoever, you can sell whatever products you want, and you don’t have to spend a dime on advertising.

You simply create helpful content that points people towards products they’re already looking for  — then you get paid a commission each time they buy something.  

So if this sounds like something you might be interested in, check out my #1 recommended training online.

It gives you step by step training, 24/7 support, all the tools you’ll need to be successful, and best of all it’s 100% free to join. 

Check Out My #1 Recommended Product Here

I hope you enjoyed my review about Tori Belle Cosmetics, and furthermore can now decide if this is something you want to join or not.

And if you have any questions you’d like to ask me about it, leave a comment below and I’ll be happy to help you out. 

Tori Belle Cosmetics

$129 + $9 / month

Overall Rating



  • This company does not cost a lot to join
  • You’ll get your own personal website once you sign up
  • They have what seems to be a useful and unique product 


  • This company is in a very competitive niche
  • People are complaining about this company’s magnetic eyeliner 
  • It uses an MLM business model
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2 thoughts on “Tori Belle Cosmetics Review: Pyramid Scheme Or Legit Beauty Company?”

  1. I am so glad I found this review. My girlfriend found the Tori Belle Cosmetics company and was all hung go and we looked it up and then found your review. After reading your information from your review of Tori Belle Cosmetics we stopped in our tracks and went wow. 

    This is like a scam from the get-go, and we are looking into another plan do you have a recommendation for a free starter so if it doesn’t seem legit we can get out of it without any loss? Thank you again for this money-saving review and any suggestions would be fantastic.

    • Thanks for the comment Zach, and I want to clear up one thing before I answer your question.

      I just want to restate that I do not think Tori Belle Cosmetics is a scam or Pyramid Scheme. This is primarily due to the fact that you can sell their products and make money — just like any other traditional business in the world.

      The only difference though is that to make a lot of money you need to learn how to recruit people and build large teams — which is a super difficult task, and is why around 99% of people fail in MLM businesses. 

      Now onto your question, I am actually part of such a program called Wealthy Affiliate that lets you try out their program completely for free no strings attached.

      And the cool thing about WA is they teach you how to build a real online business without having to build teams, promote products you don’t like, or even spend money on ads.

      You will learn how to create a website and create high quality helpful content — which will then brings thousands of people to your site all wanting to read and buy products and services you are offering.

      For example you could make a full time income promoting just products from Amazon if you wanted.

      So if you are looking for a way to just make some extra money online or quit your job altogether — I think you’ll find affiliate marketing a much easier and better way to go about doing rather than joining an MLM company like Amway here.

      if you have any questions feel free to leave a comment below or contact me within the platform itself. 🙂


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