In the past few years businesses large, small, online, and offline have started to realized just how important social media marketing really is.
According to recent research, over 3 billion people use social media each and every month — or 42% of the total population! So it’s easy to see that if you are not tapping into this massive amount of traffic online, that you’ll be missing out on a huge opportunity.
So today I’m going to show you the key benefits of social media for marketing, and how it can help grow your business and income to higher levels.
1) It’s An Affordable Way To Advertise
When it comes to advertising your business, social media is one of the most affordable ways businesses can go about doing it. By simply creating an account and giving regular updates and news about you’re business — you can get a ton of free organic traffic.
Also if you have the budget and feel like spending some extra money to further promote your business, social media is excellent for this.
In a post I wrote last week on how you can make money with Facebook, I explained how adverting on their platform makes it easy for people to target a specific group of people without spending much money. And with the right strategies in place, you can get a very nice return on your investment.
Just make sure if you do go this route, that you start out small and to see how your ads are performing — then if they are preforming well just spend more money to bring in even more revenue.
2) It Increase SEO rankings
While many people who own websites can get huge amount of traffic from the search engines by simply writing high quality content and updating their blog regularly, it’s also been proven that social media improves your overall SEO rankings.
You see when your post gets shared to the various different social media platforms online and people click on them, they are sent directly to your website.
And social media users are already interested in what you have to say (since they clicked on your link) — so generally they will be spending a good amount of their time on your site reading your content and leaving comments.
Therefore Google will give your site a higher ranking in the SERPS and bring you more traffic, simply because you have people coming from Facebook and other platforms reading and enjoying your content.
3) It Lets More People Become Aware Of Your Brand
Social Media is an excellent way to get your brand out to new people, as you now have the chance to connect with new people each and every day.
By simply creating accounts with all the major social media networks like Facebook, Instagram, and YouTube — it gives people a chance to like, comment, and share your business to thousands of other people.
And doing something as simple as creating content on a daily basis on at least one of the major networks, I think you’ll be surprised at how many people will start to recognize your brand, trust what you have to say, and see you as expert within your particular niche.
4) Great Way To Build Relationships
With social media, you have the chance to interact with your audience and build a close relationship with them. You can easily and quickly respond to questions they may have, resolve any of their complaints, and get better insight as to what they want and need.
And by doing this, you’ll see that it’s easier to sell your products because they now know that you’re a real person and also have their best interest at heart — and aren’t just someone trying to make money off of them.
5) You Get Instant Feedback
As I mentioned earlier, social media not only lets you create ad campaigns without spending too much money — but it also lets you see instantly what people think of them (be it good or bad).
For example say you created a Facebook ad to try and get people to sign up to your new mailing list — but you realize that you’re only getting a few subscriptions per day.
Well thanks to Facebook’s advanced advertising system, you can quickly make some changes to try and get more people to sign up. Also since you can communicate with your audience quickly on these platforms, you can ask them directly what they need help with and adjust your email campaigns and ad to meet their needs.
So overall Social media can save you a ton of money and also improve your business in general since you can talk to them on a daily basis and get their feedback about certain topics.
There’s no doubt that marketing your business on social media platforms can give you all sorts of advantages. It gives you an effective and cheap way to create ads, it helps increase your SEO rankings, you can build stronger relationships with your audience, and a whole lot more!
Remember that over 3 billion people are using social media every month, and if you can tap into even a fraction of these people and market your business to them, that you’ll have a huge advantage over your other competitors within your niche.
But I also want to stress that social media is just another way to advertise your business, and should not be the only place you create content and try to sell items on. Because if you do, you’ll more then likely get banned from these networks for doing so.
So Here’s What I Recommend You Do Instead
Instead of using social media as your go to place to create content, I suggest you create a website (whether you have an online business or a physical building offline) — so that all the social media platforms will be more likely to accept you.
And the best place I know that can teach you how to create a website properly is through a product called Wealthy Affiliate.
They will show you step by step how to create a website (even if you’ve never made one before) — and they will also show you how to market it in a way that doesn’t look like spam on social media.
So if your serious about wanting to grow your business, I recommend you check them out so you can learn the right way on how to market your business on social media.
I hope you found this article helpful, and now see just how helpful social media marketing really can be.
However if you have any other questions or concerns you’d like to as me, leave a comment below and I’ll be glad to help you out. 🙂