One of the biggest problems online marketeers have to face and overcome is how to deal with SOS, or “Shiny Object Syndrome.”
Because when you fall victim to this marketing tactic, it’s almost as if someone has hypnotized you and made you throw all logic and reason out the window.
I’ll get more into that in a minute.
But due to this being so powerful in making people quite frankly make dumb decisions, I want to explain in detail what is shiny object syndrome and how you can avoid it so it won’t take control of your life.
So with that said, let me jump right into things here…
What Exactly Is Shiny Object Syndrome?
Shiny Object Syndrome is a condition or feeling you get when see something that sounds so amazing, that you drop everything you’re doing and blindly buy it or start doing whatever is ask you to do without even giving it a second thought.
Kind of like if a dog was eating a juicy steak and all of a sudden saw a squirrel run out in front of him, he would immediately drop his food and chase that squirrel up a tree.
Now SOS happens to people all the time in the world in a variety of different ways like wanting to buy the newest car even if you don’t have the money, or wanting the latest running shoes because their suppose to make you run faster.
But the place I’ve seen this happen more than anywhere else is in the online world, because newbies are bombarded with one amazing opportunity after the next and so they keep buying all these products that end up not helping them at all.
And to show you what I mean, here’s some examples that will help you see why SOS is so easy to fall victim too.
3 Common Examples Of The Shiny Object Syndrome
Again SOS can happen in just about anything and everything you do within the world, but seeing as most people tend care about either about health, their love life, or making more money — I’ll give you an example of each one of these.
Within this pic, you can see that the “dangling carrot” is being able to lose body fat NOW without doing any work.
And the thing is people will buy this up in a second without knowing how it works, what’s in the pill, or if there are any side effects.
All they see if that it will help them lose fat fast, so they will spend money on it.
Who doesn’t want to get back with an ex that they miss right?
Well advertisements like this tug at your heart strings and make it sounds like they will help you quickly and easily get the love of your life back — so people will inhale this information like it’s the bible.
But what they don’t take a moment to think about, is there’s no possible way a book or series of articles can possibly know the person you want to be with let alone the circumstances as to why you two broke up in the first place.
So what they say might not apply to you what so ever.
But again all people can read is “get your ex back quickly” — so they without a second thought will pay to hear what this person has to say even it’s wrong.
Then last but not least, is the wealth category.
Now when you find ways to make money online, seeing statements like in the pic above is VERY common and very tempting to buy.
Because who wouldn’t want to make around $22,000 dollars their first week online? I know I would!
And the thought of being able to do this with little to no work ( like the advertisement says ) — makes people’s eyes turn into dollar signs and again throw reason out the window.
But if people would simply ask them self is if this is true, why isn’t everyone doing it and rich — they would see why this product is worthless.
But the strong desire of wanting to make a lot of money quickly online makes people push this question into the back of their minds and get out the credit cards instead.
So How Do Online Marketers Make You Fall For This?
So again since SOS mainly preys upon people trying to make money online ( and the fact that my blog is all about helping you generate an income online ) — I’m going to reveal how these sly marketers trick you into buying their products.
First and foremost they try to emotionally relate to whatever problem you are dealing with.
I would say that the majority of the products I review online, there’s always someone telling some sort of sob story as to how they had it rough in the past.
They’ll say things like they were poor growing up with no education, they tried to make money online in the past and failed, or that they were scammed several times and were ready to give up.
Now while it seems they are doing this to sympathize with you, actually what they are doing is trying to make you think with your emotions instead of your brain.
And as soon as they have done this….
They give you some over exaggerated claims as to how good their product is.
You’ll see many of these MMO products make claims that you can make thousands of dollars by simply by buying their product and pressing a few buttons.
And here’s a few of my latest reviews I’ve done so you can get a better picture as to what I mean:
But with a few fake screen shots and testimonials, many of these products can become very convincing.
They give you little to no information as to how their product works.
Rather than these products telling you how their system works, what you’ll be buying, and also what you’ll have to do on a daily basis to become successful — they instead just prolong their sales page / video with long drawn out stories and a bunch of screen shots showing how much money you can make.
Of course they do this because 90% of the time what they’re selling does not work, therefore instead of giving you solid evidence as to why you should buy their product — they have to resort to other tactics like giving hyped up income claims and falsifying how easy it is to make money online.
They tell you to act now before it’s too late.
Last but not least, marketers like to try and make you think a lot of times that if you don’t hurry up and buy their product that you’ll never get a chance to do it again.
Of course they only do this so that you’ll buy the product without doing any research into whether or not it’s good.
Which brings me to my next point…
How Can You Stop From Becoming A Victim?
Again Shiny Object Syndrome can happen to anyone, and still to this day there are times when I find my emotions are outweighing my rational thought process because I saw something that supposedly could make my life easier.
However there are 3 key things I have done to shake this feeling off, that way I don’t go wasting my money and time on the latest greatest thing.
So if you follow these 3 simple guidelines, I know you’ll also see that SOS won’t have a hold over you anymore.
1. Choose One Method To Follow
To avoid paralysis analysis and more importantly keeping you from jumping from one opportunity to the next, choosing only one method to follow is absolute key.
Because while there are several legitimate ways one can go about making money online, such as…
- Affiliate marketing
- Drop shipping
- Building an e-commerce site
- Creating a YouTube channel
If you don’t stay focused on one just one method then you’ll always be chasing they next shiny object.
So pick one method and stick with it no matter what, then before you know it you’ll become successful.
2. Do Your Own Research
I always tell anyone who’s looking to buy a product online, that they should never take someones advice blindly (including mine) — but rather go out and do their own research before making a final decision.
Because many of these online products nowadays will show you mansions and fancy cars, then say if you buy their product you’ll be able to afford all of this.
Or as I mentioned a second ago they will say that this is a once in a lifetime opportunity, and if you don’t sign up within the next 30 minutes then you’ll be out of luck.
But I’ll tell you right now that if a product really is worth buying, it’s not going anywhere.
So take your time and research how the product works, who the owner is, if people really are becoming successful due to it’s training and so forth.
And you’ll find out for yourself that yes the product does offer value and is worth buying, or that it is not.
3. Simply Walk away If It Sounds To Good To Be True
If you ever find yourself looking at a product that is offering you something that seems too good to be true, like being able to make thousands of dollars by next week — or that you only have to work 10 minutes a day to be successful online, simply take a step back so you can let your emotions settle down.
Because if you hear someone offer you something you’ve always wanted, your naturally going to get excited and not start thinking straight.
But by simply removing yourself from the sales page, and doing what I said in step 2 ( which is do your own research ) — you’ll be able to make a much wiser decision.
Shiny Object Syndrome is very easy to fall victim too, but when you follow my steps such as researching products before you buy them and choosing only one method pursue — you’ll find that its easy to stop chasing every product that comes your way.
Now if you’re interested on how to make money online as an affiliate marketer and don’t know what product you should buy to help you out — I will tell you that this one right here has remained my #1 top rated program online by far!
It has easy to follow step by step training, a huge community of people you can get help from, and several tools you help you become successful.
But don’t take my word for it….
As I just said do your own research, and think long and hard on what method you would like to do — because as the old saying goes there’s more than one way to skin a cat when it comes to generating money online.
However whatever you choose, remember to not let your emotions get the better of you so that you can pick a product that offers a lot of value.
Then simply stick with its training until your successful.
Have you ever struggled with shiny object syndrome before? If so what helped you overcome it?
Let me know in the comments below. 🙂